Enterprise Voter Mobilization

Propensity.
Persona.
Precision.

Strategic voter targeting for organizations that move elections.

Clutch Campaigns delivers precision P2P texting and strategic voter engagement for PACs, ballot initiatives, political consulting firms, and elected officials. We don't just send messages — we identify who to reach, why they'll respond, and when to engage.

Schedule a Strategy Call See the Framework

244M+Voter Records

$.04Per MMS

97%Delivery

Who We Serve

Three Lanes. One Mission.

Every voter engagement challenge is different. We serve the organizations that shape outcomes.

Volume Play

PACs & Ballot Initiatives

Statewide and multi-district campaigns reaching hundreds of thousands of voters with precision-targeted P2P texting.

Statewide voter universe buildout
Multi-wave campaign sequencing
Issue-based propensity targeting
Real-time performance reporting

Channel Partner

Political Consulting Firms

White-label texting and targeting services that consulting firms deliver under their own brand to their candidate clients.

White-label platform access
Volume pricing for multi-client use
L2 data integration included
Your brand, our infrastructure

Direct Service

Campaigns & Elected Officials

Down-ballot and district-level candidates who need strategic voter contact without the enterprise budget.

District-specific voter targeting
Turnout-focused campaign sequencing
Affordable per-message pricing
Veteran-to-veteran support

The Framework

The Clutch Engagement Cycle

A proven methodology refined over 25 years of growth marketing — first in healthcare, now in campaigns.

Propensity

Who is likely to act?

We analyze voting history, registration patterns, and behavioral signals to identify voters with the highest probability of responding. No spray-and-pray — every text goes to someone predisposed to engage.

Persona

What do they care about?

L2's 1,200+ data attributes let us build granular voter personas — demographics, issue affinities, activities, interests. We match your message to the voter, not the other way around.

Precision

Right message. Right moment.

Timing, sequencing, and channel optimization. Multi-wave campaigns calibrated to the election calendar with real-time adjustment based on delivery and response data.

Voter Intelligence

We Build Voter Personas

Every voter is more than a name on a list. We bring your target universe to life — capturing who they are, what they care about, and how to reach them.

$James$

James

Suburban Dad

Propensity91/100

Age42, Homeowner

IssuesEducation, Tax

ActivityYouth Sports Coach

ChannelMobile-First

Voted in 4 of last 5 primaries. Active in school board elections.

Maria

Young Professional

Propensity68/100

Age29, Renter

IssuesHealthcare, Housing

ActivityCommunity Volunteer

ChannelText + Social

First-time primary voter in 2024. Responds to issue-based messaging.

Robert

Retired Veteran

Propensity95/100

Age67, Homeowner

IssuesVeterans, Fiscal

ActivityVFW, Town Hall

ChannelText + Mail

Votes in every election. Trusted voice in his precinct.

Angela

Working Mom

Propensity84/100

Age38, Homeowner

IssuesChildcare, Schools

ActivityPTA President

ChannelMobile-First

Consistent primary voter. Influences 15+ parents in her network.

How We Target

From Noise to Signal

Most vendors blast every voter on a list. We narrow to the voters who matter.

Step 01

Problem Space

Every registered voter. No signal — just noise.

Step 02

Demographic Select

Filter by party, age, geography. Better — but still broad.

Step 03

Behavioral Clusters

Group by behavior patterns. Segments emerge.

Clutch

Propensity Model

Highest-value targets identified. This is where Clutch operates.

The Platform

Powered by VoterPing

Enterprise-grade P2P texting infrastructure purpose-built for political campaigns.

L2 Data Integration — 244M+ voter records with 1,200+ attributes.

P2P Texting at Scale — MMS and SMS with image support. Multi-wave sequencing.

10DLC Compliant — Direct carrier routing with 97%+ delivery rates.

Campaign Dashboard — Real-time delivery, response, and engagement tracking.

Campaign Dashboard

LIVE

38,247

Texts Sent

37,099

Delivered

8,792

Responses

Delivery

97.0%

Response

23.0%

Conversion

8.5%

Why Clutch

13 Vendors Benchmarked. None Lead With Targeting.

We analyzed every major P2P texting platform. They all sell texting as a commodity. We sell the strategy that makes texting convert.

Capability	Clutch Campaigns	Hustle	Scale to Win	RumbleUp	GoodParty
Targeting Methodology	Propensity · Persona · Precision	—	—	—	—
L2 Voter Data Included	✓ 244M+ records	✗	✗	✗	✗
Serves All Parties	✓	✗ Progressive only	✗ Progressive only	✓ Leans GOP	✓ Independents
Propensity Scoring	✓ Per-voter scoring	✗	✗	✗	✗
Voter Persona Building	✓ 1,200+ attributes	✗	✗	✗	✗
MMS Pricing	$0.04/msg	~$0.10-0.15/contact	$0.015/segment	Custom (opaque)	$0.035/msg
Campaign Strategy Included	✓ Full consultation	✗ Self-serve	✗ Self-serve	Limited	✗ AI-assisted
Campaign Website Development	✓ Full-service build	✗	✗	✗	✗
AI-Powered Message Design	✓ Research-driven creative	✗	✗	✗	Basic AI tools
White-Label Partnership	✓ Your brand, our engine	✗	✗	✗	✗

0 of 13

competitors lead with a targeting methodology. They sell delivery. We sell outcomes — from voter intelligence and AI-driven message design to campaign websites and full white-label infrastructure for consulting firms.

Our Story

25 Years of Targeting.
Now Applied to Campaigns.

I spent two decades in healthcare growth marketing building targeting systems around three concepts: Propensity. Persona. Precision. Find the people most likely to need what you offer, understand who they are, and reach them with the right message at the right time.

I built a company — MEI Informatics — that did propensity marketing for hospitals, helping health systems find the right patients for the right services using data-driven targeting and persona analytics. After a successful exit, I spent years in consulting and transformation work at GE Healthcare, Cardinal Health, and PwC.

Then my son Chris showed me what he'd been building — VoterPing, a P2P texting platform that had powered hundreds of races over two years. I recognized the discipline immediately. Same framework. Different universe. Instead of patients, voters. Instead of service lines, candidates.

Clutch Campaigns is the convergence — 25 years of growth marketing discipline applied to political campaigns. We exist to help veterans, academy grads, and the organizations that back them win their races with the same precision that built a healthcare marketing company.

Rob Kulis

Founder, Clutch Campaigns · West Point '92

804-592-6767 · clutchcampaigns.com · Austin, TX

Transparent Pricing

Simple. Competitive. No Hidden Fees.

L2 voter data included with every campaign. No setup fees. No platform licenses.

Statewide

$.035

per MMS message

Senate, Governor, and statewide races. High-volume campaigns with full propensity targeting and multi-wave sequencing.

District

$.04

per MMS message

Congressional districts and below. District-specific targeting, turnout-focused sequencing, and campaign planning consultation.

Ready to Talk?

Schedule a Strategy Call

15 minutes. We'll assess your race, identify your voter universe, and show you what precision targeting looks like for your campaign.

Call 804-592-6767 Email Us

clutchcampaigns.com · Austin, TX

Propensity. Persona. Precision.